INTERVIEWS

 

At Cerebro Communications our goal is to help entrepreneurs, start-ups, and existing businesses “Build a Brand that Matters”.

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 Interview Segments


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With the 

our goals are to:

Raise the Bar
sPssersossnal for sssssssssssAll All Men
Usher in a New Era
ssssssssof Personal
Personal Accountability
Recognize &
Celebrate EXCEPTIONAL. 
EVERYDAY. MEN...


That live by the VALUES of

Integrity. Honor. Courage. Respect.

CONGRATULATIONS

on making the decision to...

Determine YOUR True Calling. 
Pursue your Purpose. Fulfill your Destiny.

It’s also for savvy business-people that know that if their business is no different than their competitors, customers have no reason to give them their hard-earned money.

Cerebro Communications starts from the foundation that providing a competitive product or service that meets the consumer’s basic requirements is “table stakes”. You can’t be in the game without it.

I am offering anyone that is interested the opportunity to embark on their own JOURNEY of SELF-DISCOVERY, with me and my team.

We’re offering:

 

Our belief is that you “Build a Brand That Matters”, and a successful thriving business, through Differentiation and creating Deeper Connections with consumers.

We call our methodology HUman marketing.

Our approach is based on the fundamental belief that…

Anybody can copy What You Make. 

But They Can't copy Who You Are.

Register Today
To Build A Brand That Matters!

“THEY” is Us…

 

I used to always say to my wife, “THEY need to fix this”, “THEY need to change that”.  

Eventually, after getting tired of hearing me put the responsibility for solving all of the world’s problems on somebody else, she looked me dead in my eyes, with that serious look like when your mother calls you by your full government name, and said:

“THEY is YOU”.

I felt like I had just been punched in the gut, but she was 100% right.  I can’t sit around waiting for someone else to fix all of the world’s problems.  Expecting someone else to “swoop-in” and save US.  

I took what she said to heart, and resolved to BE THE CHANGE I WANT TO SEE IN THE WORLD.  

But with age, and experience, came WISDOM.  I’ve learned that if you want to go FAST, Go Alone.  If you want to go FAR, Go Together.  There definitely is POWER IN NUMBERS.  

So for the select few who really do want to CHANGE THE WORLD, I’m reaching out to you.

“THEY” is Us.

Our Program

Select the coaching option that best suits you:

GROUP COACHING

($699 for 10 LIVE Group Sessions)

  • Based on my proprietary “BE a Brand That Matters” framework.
  • Over (10) sessions, We’ll determine your “WHY”, Define your Values & Principles, Clarify your Mission, Vision & Just Cause, Develop your Brand Story & Brand Pitch, and a lot more.
  • Note: Sessions are conducted on Mondays at 7pm CST.

ONE-ON-ONE COACHING

($899 for 3 LIVE 1-on-1 Sessions)

  • For those that prefer a more intimate, and less structured growth-process, work one-on-one with me, or a member of my team.
  • We still start by determining your “WHY”, and Defining your Values & Principles.
  • After that, we take it wherever you want to go.

checkmarkWho they are

checkmarkWhat they stand for

checkmarkWhat they represent

This isn’t for everybody. It’s for a very small, and a very special segment of people who want to do more than just make money. They want to CHANGE THE WORLD.

At the end of the day,…
It’s about more than just creating a MESSAGE.
 

It’s about creating a MOVEMENT

Integrity. Honor. Courage. Respect. = GRAVITAS MAN

I...WANT…TO… CHANGE…THE…WORLD.  PERIOD.

That live by the VALUES of

Integrity. Honor. Courage. Respect.

"In many instances, collectively, we are worse off today
than we were prior to the Civil Rights Movement."

I’ve worked for Fortune 500 companies that aggressively promoted their commitment to African Americans.  I’ve heard politicians make empty-promises about their focus on Black advancement.  I even got excited about Barack Obama.  But nothing really ever changed.  

What I eventually came to realize was that, Never in the history of man-kind has a group that had an advantage, intentionally given up that advantage, or “dis-advantaged themselves”, to create true equity and equality.

The social, political, and economic climate for many Black Americans is gradually getting worse.   

And with recent Supreme & Federal Court decisions reducing access to education; and with Divisive Politicians:

  • Using gerrymandering to ensure their re-election.
  • Restricting Voting Access for Black & Brown people.
  • Revising, or totally eliminating important elements of Black & American History.
  • It’s very likely that things are going to be even worse for our children. 

 

 

I’ve got a 6 yr. old son, and an 8 yr. old daughter.  The prospect of my kids having to fight against a system whose main goal is to marginalize them, and to destroy any opportunity that they may have to advance, is COMPLETELY UNACCEPTABLE.  

As a father, as a man, and as a Black man, my conscience won’t allow me to sit idly by and let things continue as they are.

Something has got to Change.  

Somebody new has got to Stand Up.

I believe that Strong, Confident, Capable Black Men have to be the ones to do it.

 

We NEED a NEW MOVEMENT. 

 

Our community has got a SPECIAL NEED.  And that SPECIAL NEED presents a SPECIAL OPPORTUNITY for a different type of man to step-up.  A Gravitas Man.

Throughout my life, I’ve existed in multiple worlds that had very little in common.  I was always looking for a TRUE SENSE of COMMUNITY.  I was always looking for my “TRIBE”.

Eventually, I realized that…If I couldn’t FIND IT, I had to MAKE IT.

I share this with you because I want to be a part of a like-minded group of phenomenally gifted men working to CHANGE THE WORLD in their own way.  I want my passion to mesh with theirs, and not just be ADDITIVE, but serve to MULTIPLY our combined IMPACT. 

 

 

 

About Our Interviews

 

our proprietary process

 

Find your True Calling. Pursue your Purpose. Fulfill your Destiny.

Life is too short not to.

  1. Creating a Log Line---a one line statement that explains your business & your brand;
  2. Determining your “Why” by creating clarity of purpose for your business;
  3. Defining your Values and Principles, and incorporating them into your brand;
  4. Developing your Mission Statement, Brand Vision, and Just Cause;
  5. Creating a compelling Brand Story;
  6. Developing a powerful Brand Pitch and Tagline;
  7. Creating an in-depth Competitive Analysis;
  8. Determining your Brand Positioning;
  9. Defining your Target Market, down to the specific consumer segments that are most likely to benefit from your product or service, and identify with your brand;
  10. Determining your Brand Archetype, including your Brand Voice, Key Drivers, Fears, High-level Strategy, Color Palette, and Recognizable brands with the same Brand Archetype. 
Regardless of if you come to us believing that you have everything you need, or if you don’t have anything, and have never thought about your brand, differentiation, or authentic relationships, our

Human Marketing brand development methodology

walks you through the complete brand building process from A-to-Z.
Register Today
To Learn The Process
questions:

Monthly “Ask an Expert - Business & Beyond” Virtual Conference
($3,600 Annual Value)

As entrepreneurs ourselves, we understand how challenging it is to build a business. That’s why we’ve decided to provide a wide range of support tools and resources to help our entrepreneurs cope with the multitude of challenges that they face on a daily basis.

Every month we bring in an expert from a different field to provide professional insights on things important to our community of entrepreneurs and small business owners.

Question

  • What Values do you live your life by?
  • What impact have you had on the world?
  • Are you content with what you’ve contributed?

Virtual BBTM Community Happy Hours

Recognizing that being an entrepreneur or running a business can be a lonely endeavor, we also host Virtual BBTM Community Happy Hours. 

These are opportunities for our community of entrepreneurs to let their hair down, connect with like-minded business leaders, share best practices, encourage one another, and most importantly, DEVELOP GENUINE RELATIONSHIPS.

More often than not, it’s the Men doing the WRONG THINGS that we hear the most about. That’s NOT how the Gravitas Man brand operates.

 

We Recognize, Encourage, and Celebrate men living based on

the VALUES of Integrity, Honor, Courage, and Respect.

 

 We Recognize, Encourage, and Celebrate men living based on the VALUES of Integrity, Honor, Courage, and Respect.

We don’t just want to help you build a

Successful Business.

We want to help you build a

Successful Life.

Register Today
Join The BBTM Community
questions
  • What Values do you live your life by?
  • What impact have you had on the world?
  • Are you content with what you’ve contributed?

Program Elements

  • Step-by-Step walk-through of our proprietary 10-exercise brand building process ($5,000 Value)
  • Unlimited Access to Course Content on current platform
  • Live Weekly Office Hours and Q & A Session
  • Complimentary Brand Identity Package / “Brand Bible” upon program completion ($600 Value)
  • Discount on all Cerebro Communications agency services, including 1-on-1 Consulting, Copywriting (website, blog posts, emails, social media posts), and Content Templates
  • Monthly “Ask an Expert - Business & Beyond” Virtual Conference ($3,600 Annual Value)
  • Virtual BBTM Community Happy Hours

GROUP COACHING

  • Based on my proprietary “BE a Brand That Matters” framework.
  • Over (10) sessions, We’ll determine your “WHY”, Define your Values & Principles, Clarify your Mission, Vision & Just Cause, Develop your Brand Story & Brand Pitch, and a lot more.

ONE-ON-ONE COACHING

- Based on my proprietary “BE a Brand That Matters” framework.

- Over (10) sessions, We’ll determine your “WHY”, Define your Values & Principles, Clarify your Mission, Vision & Just Cause, Develop your Brand Story & Brand Pitch, and a lot more.

After completing the program you’ll receive an official

“HUMAN MARKETING” certification in Branding

Brands with purpose grow, companies with purpose last, and people with purpose thrive.

Alan Jope – CEO, Unilever

The VALUES of a true “Gravitas Man”

Growing up,  I was basically raised by a single mother.  When my father was around, I looked at how he treated my mother.  To put it simply, it wasn’t good.  

I saw that most of the kids in my neighborhood didn’t have a father at home, their father was an alcoholic, on drugs, in jail, or just wasn’t a good man.

I loved, appreciated, and respected my mother, and instinctively I knew that women should be treated better.  More importantly, I knew that men were supposed to be better.  So as a young child, I decided that I was going to be a better man. 

This seminal experience shaped my life, and led me to create the “Gravitas Man” brand to:

Celebrate Men that live based on the VALUES of Integrity, Honor, Courage, and Respect.

 

The VALUES of a true “Gravitas Man”

Register Today
To Build A Brand That Matters!
the hard truth

Your business may only have one chance to make it.

If you are a like-minded, High-Impact Man, interested in CHANGING the WORLD,...

 

JOIN the Gravitas Man COMMUNITY.

 

CREATE the Gravitas Man MOVEMENT.

The essence of what a True Man stands for has been lost. We’ve seen a consistent & ongoing deterioration of American institutions,… from government, to business, to education & entertainment, to the church.

We’ve also seen moral corruptness from many men afforded the privilege of leadership. The standards for men have been lowered across the board,…

And unfortunately, we’ve seen men “live down” to the lowered standards, resulting in a “bad reputation” for all men. 

Based on where you are right now…

We know that you’ve got the knowledge and experience to be successful.

But do you have the ability to connect with consumers in a compelling way that makes them…

  • Intentionally choose you before anyone else?
  • Loyal to your brand?
  • Passionate about your brand?
  • Want to tell everyone they know about your brand?
  • Repeatedly buy from your brand?
  • Willing to pay a premium for your brand?

If not, we can help.

If you are a like-minded, High-Impact Man, interested in CHANGING the WORLD,...

 

JOIN the Gravitas Man COMMUNITY.

 

CREATE the Gravitas Man MOVEMENT.

...to define My Values, to find my True Calling, and to Pursue my Purpose. The outcome was a
framework I developed to help me determine what really mattered to me.

I was called to coach &
encourage people to…

  • Determine their True Calling,
  • Pursue their Purpose,
  • & Fulfill their Destiny.

I want to CHANGE THE WORLD...

But I was called to do it THROUGH YOU.

It wasn’t until I resolved to DO THAT,...that I Moved from “Success” to “Significance”.

WHAT are you CALLED to DO…?

Register Today
To Join the BBTM Movement

 

 

BUT I KNOW I CAN'T DO IT ALONE.

If you are a like-minded, High-Impact Man, interested in CHANGING the WORLD,...

JOIN the Gravitas Man COMMUNITY.

CREATE the Gravitas Man MOVEMENT.

It doesn't happen, Without YOU

 

Integrity, Honor, Courage, and Respect.

Meet Dr. Lamont Bunyon
Owner & Clinic Director, Special Eye Care


Dr. Lamont Tyler Bunyon is a graduate of Hampton University, and the New England College of Optometry. He has practiced optometry in Prince George’s County, MD and the Washington, DC area for over twenty-five years.

In 2012, Dr. Bunyon was the recipient of the “Optometrist of the Year” award, bestowed by the Maryland Optometric Association, for his outstanding leadership, and service to the profession, his patients, and the broader community.

In the past, Dr. Bunyon has served as the First Vice President, Maryland Optometric Association, President, Central Maryland Optometric Society, and Secretary and Treasurer for the National Optometric Association. In 2019, Dr. Bunyon published his first Amazon best selling book, “FourSight”, an essential guide to fellow Doctors of Optometry on how to optimize their eyecare practices.

Dr. Bunyon is also a Past-President of the Sigma Alpha Lambda Chapter of Alpha Phi Alpha Fraternity, Inc. (Charles County).

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