The goal of a brand isn't to sell products. It’s to build relationships.
Oct 03, 2021
The goal of a brand isn't to sell products. It’s to build relationships.
As an entrepreneur, focus on defining:
- who your brand is
- what it stands for
- what it represents
Consistently communicate whatever that is through every aspect of your business. Eventually, you'll find the people that value What you offer, (your Product or Service), but more importantly, that value Who you are, What you stand for, and What you represent, (your Brand Identity).
- Products drive Transactions
- Brands drive long-term Relationships
"Don't just make Transactions. Make Relationships"
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